- 57.3% of real estate professionals say Home Staging is most needed for empty homes,which often look smaller to buyers.
- Home Staging boosts visual appeal, attracts more visitors, and can increase perceived property value by up to 15%.
- Real estate inventory dropped 16% in the last year, but less attractive homes remain harder to sell-where Home Staging makes a big difference.
- Disagreement remains over who should pay for Home Staging: agencies, owners, or both.
- The 2nd National Home Staging Forum will be held on October 17, 2025, in Madrid, gathering 300+ professionals nationwide.
Home Staging Gains Ground in Spain’s Real Estate Market as Key Selling Strategy
Madrid, September 16, 2025 – More than half of Spain’s real estate professionals trust Home Staging as a vital tool to make properties sell faster and at better prices, especially in a market where the inventory of homes for sale has fallen by 16% over the past year. This insight comes from the first-ever national survey on Home Staging usage in Spanish real estate, promoted by the Foro Nacional de Home staging y Marketing Inmobiliario with contributions from key associations such as FAI, Amadei, and AMPSI.
What Is Home staging and Why Does It Matter?
Home Staging is a real estate marketing technique that involves preparing and presenting a home to maximize its appeal to prospective buyers. Originating in the U.S. in the 1970s, this strategy has revolutionized home selling by making spaces feel welcoming, larger, and move-in ready.
In Spain, although introduced over 15 years ago, Home Staging remains an emerging practice. The process includes:
- Initial property evaluation
- Removal of personal items to depersonalize
- Reorganization of space for better functionality
- Neutral and attractive decoration
- Minor repairs and upgrades
- Optimization of lighting and accessories
- Professional photography for marketing listings
Survey Reveals Trends and Challenges in Spain’s Real Estate Market
The survey collected responses from 165 agencies and real estate agents across Spain, revealing important trends:
| Key Statistic | Insight |
|---|---|
| 57.3% | believe Home staging is most necessary for vacant homes, which appear smaller and harder for buyers to imagine living in. |
| 34.8% | Consider staging essential for older or poor-condition properties. |
| 27.4% | recommend staging for occupied homes to depersonalize and refresh their image. |
| 64% | Agree that staging enhances visual appeal and increases visitor numbers. |
| ~50% | State that Home Staging improves perceived property value and final selling price. |
Despite these promising figures, the adoption of Home Staging faces hurdles. A notable share of professionals cite the perceived high costs and lack of clear information on how to hire staging experts. Only 13% “see it as a necessary investment.”
Market Context: Why Home Staging Is More Relevant Than Ever
Beatriz Arroyo, CEO of Ponle Alma a Tu casa and organizer of the Foro Nacional, explains:
“The stock of houses on sale has dropped 16% over the last year, but that doesn’t mean selling is easier. The most attractive homes go quickly, leaving the harder-to-sell properties on the market. That’s where Home Staging makes the difference.”
arroyo adds that regions like Ourense, Teruel, and Ciudad Real have seen price drops despite an overall 14.8% increase in Spain’s used housing prices in August 2025. “In these more competitive and price-adjusted zones,” she says, “Home Staging is a key tool to stand out and avoid needless price cuts.”
Who Should Cover the Cost of Home Staging?
- 37% of professionals say agencies should include it in their fees.
- 34.7% believe owners should pay, as they benefit most, though owners rarely want to.
- 12.1% suggest a shared cost between the agency and owners.
Voices from the Industry
- José María Alfaro,President of FAI: ”This is a fundamental first step. We need data to showcase how Home Staging improves services both for owners and buyers.”
- Miguel Ángel Gómez Huecas, President of Amadei: “Professionalization and differentiating services like Home Staging determine the future competitiveness of real estate agencies.”
- Ana luengo, President of AMPSI: “Home Staging is not just aesthetics; it’s marketing and sales strategy.The survey shows there is great potential for growth.”
Looking Ahead: The 2nd National Home Staging Forum
The success and impact of Home Staging in Spain will be further discussed at the upcoming 2nd National Home Staging and Real Estate Marketing Forum on October 17, 2025, at madrid’s Círculo de Bellas Artes. More than 300 home stagers, agencies, and investors from across Spain are expected to attend, solidifying the event as a key meeting point for professional exchange and sector growth.
Summary of Home Staging Benefits
| Benefit | Description |
|---|---|
| Faster Sales | Homes staged sell up to 7x faster than unstaged ones. |
| Higher Sale Price | Staged properties can achieve 5% to 15% above neighborhood average prices. |
| Stronger Buyer Interest | Improved visual appeal attracts more visitors and serious offers. |
| Competitive Advantage | Helps properties stand out in price-adjusted and low-demand markets. |
If you’re a homeowner or real estate professional aiming to speed up sales in a challenging market, Home Staging offers a proven, strategic solution.
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