- Torrevieja launches the ‘comercio de Cine’ campaign starting May 31 to boost local commerce.
- 26 local stores participate by offering a cinema-themed riddle to customers.
- Prizes include original DVDs of selected movies and two tickets to the National Short Film Festival.
- The campaign runs until June 9, encouraging visitors to engage through decorated shop windows and posters.
- Organized by Apymeco, Torrevieja Audiovisual, and the city’s trade Department aiming to increase foot traffic.
Torrevieja’s ‘Comercio de Cine’ Campaign Brings Movies to Shopping
Get ready for a unique shopping experience in the coastal city of Torrevieja as the exciting campaign ‘Comercio de Cine’ kicks off on Saturday, May 31. This innovative project combines the magic of cinema with local commerce, encouraging shoppers to explore downtown stores and participate in a fun movie-themed guessing game with fantastic rewards.
What is the ‘Comercio de Cine’ Campaign?
The campaign is a collaboration between Apymeco (the Association of Merchants and Professionals of Torrevieja), Torrevieja Audiovisual (organizers of the National Short Film Festival), and the city’s Trade Department. It invites customers visiting 26 local shops to solve a riddle related to a particular movie, based on the store’s window display, decorations, or posters during their purchase.
The first customer to correctly identify the movie in each participating establishment will win a vrey special prize:
- The original DVD of the chosen film
- Two tickets to attend the National Short Film Festival of Torrevieja
The game runs until June 9, providing ample time for visitors and locals to enjoy this original fusion of culture and commerce.
Objectives behind This Cinematic shopping Experience
Apymeco’s director emphasizes that the main goal is to implement “different and catchy actions to enhance the attraction of clients and visitors to our city and its commercial environment, through appealing, fun, or exciting initiatives.” the campaign highlights the city’s commitment to creative strategies that boost local business while offering engaging activities to the public.
Participating Stores in the ‘Comercio de Cine’ Campaign
| Store Name | Category |
|---|---|
| Alimentación Victoria | Groceries |
| Alzabarán | Retail |
| Aserpro Asesores | Consulting |
| Astoria | Retail |
| Betun Moda – Zapatos | Fashion & Shoes |
| Boutique Manuel Fernández | Clothing |
| Carnicería Andrés | Butchery |
| Carpintería y Bricolage fil | DIY & Carpentry |
| Estanco Nº5 | Tobacco Shop |
| Floristería Carmina | Florist |
| Grupo Rubio | Retail |
| Jardinería Torrevieja | Gardening |
| Jesús baeza Estilistas | Hair Salon |
| La Nonna | Food & Bakery |
| Librería Santos Ochoa | Bookstore |
| Muebles Viuda – | Furniture |
| nueve Nudos | Retail |
| Okendo | Retail |
| Oleoteca Torrevieja | Olive Oil Shop |
| Óptica Llamusi | Optician |
| Panadería Rafael Espinosa | Bakery |
| Parafarmacia Acequion | Pharmacy |
| Relojería Joyería Terrón | Jewelry & Watches |
| Sumofi | Retail |
| Y Q No? | Retail |
Why You Should Visit Torrevieja Now
If you enjoy movies, shopping, and supporting local businesses, the ‘Comercio de Cine’ campaign is a perfect occasion to mingle these interests. It offers a unique cultural twist to everyday shopping that can reward you with prizes and introduce you to the vibrant local commerce scene.
Don’t miss out on this innovative experience that runs until June 9! Visit participating shops, test your film knowledge, and maybe walk away with a memorable prize – all while enjoying the charm of Torrevieja.
Additional Information
- Campaign Duration: May 31 to June 9
- Locations: 26 stores across Torrevieja
- Prizes: Original movie DVDs + 2 Festival tickets per correctly guessed store
- Organizers: Apymeco, Torrevieja Audiovisual, City Trade Department
For updates on the campaign and the National Short Film Festival, visit the official festival de Cortometrajes de Torrevieja website.
article based on information from Diario de La Vega.