Torrevieja Unveils Tourism Sustainability Plan to Boost Local Economy

On a bright Tuesday morning, the Real Club Náutico Torrevieja (RCNT) served as the venue for an exciting presentation aimed at the local tourism sector. The event focused on the initial actions being undertaken as part of the newly launched Tourism Sustainability Plan in Torrevieja. The vice mayor and tourism councilor, Rosario Martínez, led the discussions, highlighting the plan’s significance and multi-faceted approach.

Key Components of the Sustainability Plan

The Tourism Sustainability Plan is structured around four key programming axes:

• Green and Sustainable Transition
• Improvement of Energy Efficiency
• Digital Transition
• Competitiveness Enhancement

This ambitious initiative is supported by European funding, amounting to nearly €3 million, aimed at fostering sustainable tourism growth in Torrevieja.

Introducing “Torrevieja se vive”

As part of the meeting, Carlos Garulo, a renowned Doctor of Tourism with accolades for his doctoral thesis, introduced the new tourism product club named “Torrevieja se vive“. This initiative primarily aims to:

• Establish prominence and professionalism for the destination.
• Promote and market the location collectively.
• Conserve resources and enhance local identity for economic growth.
• Unify offerings from various businesses and services.
• Balance the interests of public and private sectors.
• Create new specialized products and boost existing ones.
• Ensure quality experiences for tourists.
• Encourage tourist loyalty while attracting new clientele.

Benefits for Local Businesses

All local businesses that have a connection to the tourism sector are invited to participate in this project. Benefits of joining the Product Club include:

• Access to active listening reports and tourism intelligence derived from the Sustainability Plan.
• Free consultancy from leading specialized tourism consultants.
• Enhanced segmentation and specialization of offerings for better targeting.
• Opportunities for cooperation and joint promotions.

Support from Local Leadership

During the event, the mayor, Eduardo Dolón, expressed gratitude for the robust representation of the local tourism sector. He praised their enthusiasm and dedication, emphasizing their vital role in driving initiatives that enhance tourism opportunities in Torrevieja. Dolón noted, “We are starting a process to improve the competitiveness of our destination through digitization and sustainability, two essential elements we have been focusing on in recent years.”

Funding Opportunities for Local Commerce

The event concluded with a practical training session led by Leonard Pera, an economist from IE Business School, focused on the available European funds for local shops and SMEs aimed at boosting competitiveness through digitization and sustainability. Participants learned about Feder and Next Generation funds available to support their business initiatives.

Conclusion

The Tourism Sustainability Plan in Torrevieja represents a significant step towards enhancing the local tourism sector while promoting a sustainable future. Local businesses looking to enhance their offerings and contribute to this initiative can find more information on the official website: sostenibilidadtorrevieja.es.

For further details about the presentation, you can visit the original article at Diario de la Vega.