Grupo Gallo Highlights the Importance of Manufacturer Brands in Inflationary Times

Introduction

In an era of rising prices and economic uncertainty, Grupo Gallo is making a compelling case for the importance of manufacturer brands in the food industry. During the Retail and Consumer Forum organized by ‘El Economista’ in Madrid, CEO Fernando Fernández shared insights on how quality and innovation are crucial for success in today’s market.

The Role of Manufacturer Brands

Fernández addressed the misconceptions surrounding distributor brands, emphasizing that they cannot match the quality and innovation that manufacturer brands provide. He stated, “We need to eliminate from the consumer’s mind the idea that the benefits are the same.” This clear differentiation positions Grupo Gallo as a leader in delivering high-quality food products.

Commitment to Quality and Innovation

• Grupo Gallo has been a pioneer since its inception, introducing durum wheat to Spain.
• The brand is well-known for its innovative products, including natural broths and pasta for salads.
• Fernández pointed out the company’s dedication to sustainability, launching initiatives such as promoting green fertilizers that reduce emissions.

Technological Advancements

Grupo Gallo is also leveraging technology to enhance its operations. The company has developed an algorithm utilizing Artificial Intelligence (AI) to improve wheat crop performance. This technological advancement has led to a significant increase of 15% in yield, underscoring Gallo’s focus on quality as well as sustainability.

Growth in the Pasta Market

Despite economic challenges, the pasta segment continues to thrive, with Grupo Gallo reporting a growth of 17.3% since 2018. This trend solidifies the brand’s presence in Spanish households and showcases its commitment to consumer preferences.

World Pasta Day Celebration

In celebration of its 80 years of history, Grupo Gallo will commemorate World Pasta Day on October 25, highlighting the evolution of pasta consumption and its significant role in the culinary landscape of Spain.

Conclusion

As inflation continues to impact consumer choices, the insights from Grupo Gallo emphasize that manufacturer brands play a vital role in providing quality and innovation. With a consistent focus on sustainable practices and technological advancements, Gallo sets a benchmark in the food industry, ensuring its products not only satisfy consumer needs but also contribute to a sustainable food system.

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