Keasy Fit Expands Presence in Spain with New Gym Opening

Keasy Fit takes a significant step in its expansion plan with the inauguration of its eighth gym in Spain, located in the seaside town of Torrevieja, Alicante. This new center, which launched on November 5, 2024, is a testament to the brand’s growing popularity and commitment to promoting fitness in the region.

Details of the New Torrevieja Gym

The newly opened gym occupies an impressive 1,200 square meters of space. It is equipped with high-quality fitness equipment from Technogym, ensuring members have access to the best tools for their fitness journeys. Carlos Rodríguez, General Director of Keasy Fit in Spain, highlights the gym’s primary focus on preventive health services, with fitness rooms at the core of its offerings.

Investment and Employment Opportunities

Keasy Fit’s new location was established with an investment of 1.2 million euros, resulting in six new job opportunities within the community. Situated at Calle Bilbao number 21, the gym aims to attract local residents and fitness enthusiasts alike.

Future Growth Plans

This opening marks the first one since Keasy Fit announced its acquisition of 29 million euros from an investment fund. This funding signals a robust growth strategy, with plans to open numerous gyms in both the Comunidad Valenciana and Aragón. Some key highlights include:

• Plans to open 100 gyms over the next 15 months.
• A shift to a monthly payment model for subscriptions to enhance flexibility for customers.
• A focus on expanding their presence in existing regions while exploring new opportunities.

A Look Back at Keasy Fit’s Journey in Spain

Keasy Fit made its entry into the Spanish market in 2018, starting with its first gym in Valencia (Mestalla). The company is known for its smart price strategy, which offers budget-friendly fitness solutions without compromising on quality. Currently, Keasy Fit operates eight gyms across Spain, collectively covering about 9,800 square meters, serving nearly 11,370 members and employing around 31 staff members.

Conclusion

As Keasy Fit continues to invest in its expansion within Spain, the new gym in Torrevieja is expected to play a crucial role in the company’s mission to provide quality fitness services while contributing to local employment and community health. With ambitious plans ahead, fitness enthusiasts can look forward to more options to pursue their health and wellness goals.

For more information, you can visit the source article at CMD Sport.